![]() ![]() Last weekend, Martinazzi himself proved just how bad people are at sharing photos. On iOS you might have a few minutes delay if you take a photo of friends but haven’t opened Messenger recently so it’s not running in the background. Android’s more flexible system architecture means the notifications will always happen instantly. They can send right from the alert, or dig in before deciding to send the photo or ignore the message. If sent, Photo Magic sends the photo as a Messenger group thread to everyone in the pic.įrom then on, Messenger will pop up a push notification within seconds of a user taking a photo that includes their friends. A preview window with the photo, the recipients, and an option to include an accompanying message appears with buttons to send or cancel. When users first see the funny little Photo Magic elves introducing the new feature and turn it on, Facebook gives them a wet onboarding experience to show them how it works.įacebook will scan back in their camera roll until it finds a photo that includes their friends, and suggest they send it to those people. ![]() Martinazzi gripes that this flow meant “I have to pause whatever i’m doing.” Product manager Lexy Franklin says the team asked “How can we make this faster and simpler? What’s magical is what it’s like in the real world.” Making Friction Disappear We put off going through the hassle of opening the camera roll, selecting the photo, passing it over to a messaging app, manually selecting the people in the pic as recipients, and sending it. ![]() Because we’re with friends, we’re often distracted and want to keep living the moment. Friends – where people take a photo of their friends and then share it to those people so they have it tooīut it’s that last category that involves Facebook’s arch-nemesis: friction.What’s Up – in which users snap a quick pic of what’s going on around them, giving someone a window into their world.Selfies – where people give their current status or emotional reaction to a message by sending a photo of themselves.Selfies, What’s Up, And Friendsįacebook researched the most common types of photos people were sending through Messenger, and they broke down into three main categories: That in turn drives lock-in for Facebook’s ecosystem, boosting the likelihood that people use its main app where they’ll see News Feed ads. This gives people a rich way to connect while drawing them into Messenger and away from SMS or other chat apps. If you don’t want to be recognized, you can opt out with the same privacy control to turn off tag suggestions.īut if the tests rolls out more widely and people leave it on, the feature could kick off conversations with a photo. So Facebook used the same facial recognition technology that powers its photo tag suggestions and standalone Moments app to stoke this trend with Photo Magic. “It’s growing even faster than Messenger over all, which is growing really fast.” It’s an especially important use case for Messenger because it directly competes with one of Facebook’s few true rivals in social: Snapchat. About 9.5 billion photos were sent inside Messenger in the last month” Director Of Product Management Peter Martinazzi tells me. “What we’ve seen is that private sending of photos in Messenger is really popular. Chief Messenger David Marcus says it will be available in the US soon. ![]() The test is rolling out in Australia today on Android and later this week on iOS, before reaching other countries if people enjoy it. But Facebook Messenger‘s newest feature Photo Magic scans your newly taken photos with facial recognition, and immediately notifies you with an option to send pics to friends that are in them. We are busy and lazy, so we forget to send friends the photos we take of them. ![]()
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